More people, who will engage with your tweets – and, hopefully, with you. Because, the more times your tweets are seen, the better your statistical chances of more conversations, retweets, search results, and other engagement that will serve your tweets to more people. The way to boost engagement begins with doubling, tripling, and quadrupling your impressions. If it were, or if it ever is, impressions should also be used as a gauge by which to increase your reach to both current and new potential followers.)īut back to tweet engagement. (Again, please note that tweet reach is not a native Twitter metric. (Tweet engagement = how many users interact with your tweets (even old tweets) through likes, comments, retweets, link clicks, etc.) Because, yes, while more impressions mean more eyes on your tweets, what you really want is to boost tweet engagement. The ultimate goal, of course, is to increase impressions to grow your engagement. Once you uncover what works for you and your followers (such as using trending hashtags), keep doing that! Boost those impressions. Your impressions count also shines a bright light on what behavior has the greatest effect on your tweet impressions. But, while impression metrics can be manipulated to some extent, they also show you how many times Twitter is serving your tweet to followers and searchers. So, yes, your own behavior has a very direct and measurable effect on your Twitter impressions. How to make the most of your Twitter impressions You’re now at about 1,500 impressions on one tweet, with just 500 followers. And then, people start a conversation about your tweet, boosting your impressions by another 200. ![]() That original tweet has just jumped from 500 impressions to 1,000 impressions.Īnd then, let’s say a few of your followers retweet your tweet to their followers, netting you another 300 impressions. But then, in all your Twitter guru-ness, you reply to your own tweet with another tweet, so your 500 followers see not only your reply but also the original tweet again. What do we mean? Think about it this way: If you have 500 followers and all 500 see your tweet (not going to happen, but we can dream!), then you have 500 tweet impressions. ![]() Twitter impressions are an important metric because they give you an idea of how effective your tweets are. You can view impressions per tweet, as well as your collective impressions (across all tweets) for a given time period (ex. Once your metrics are enabled, you’ll start to see various available analytics – including Twitter impressions. If you haven’t done that yet, you won’t be able to see past metrics. ![]() The bad news: You must first enable Twitter analytics. What’s the difference between Twitter impressions and reach?īy now, you’re probably itching to uncover your Twitter impression metrics. Hootsuite or Sprout Social), or how many people have seen your tweet embedded into a website.īut – of course, there’s a but! – that doesn’t mean that 500 people have seen your tweet. Notably, your Twitter impressions metric will not reflect how many eyes have viewed your tweet via third-party platforms (ex. In other words, 500 impressions = your tweet has been seen 500 times. ![]() In the simplest terms, your Twitter impressions show how many total times people have seen your tweet. It’s a lot simpler than it all sounds and, by the time you get to the end of this post, you’ll not only know where to find your Twitter impressions, but how to interpret them, how to double (or triple!) them in a single tweet, and then how to leverage those impressions to grow your Twitter follower count. Speaking of, where can you even access your Twitter impressions? How can you gauge whether you’re sitting pretty or have some serious work to do? Twitter impressions – you’ve heard of them, you know basically what they are, but you’re not quite sure of why they’re important, or even how they differ from reach and engagement.
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